It’s the hippest of the coolest of all the fashion weeks. Where cool Britannia kids like Alexa Chung and Pixie Geldof sit front row along beside Vogue Editor in Chief Anna Wintour, and where Victoria Beckham can gossip with Kate Moss.

It kicks off this Friday 19th February at Sommerset House, with non other than Irishman Paul Costelloe opening the show at 9am, and it all finishes up on February 24th.

Last year we saw a revivial of big shoulders, monchromes and furs.

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Luella

John Rocha

Jaeger

So what can we expect for the Autumn Winter 2010/2011 collections?

Well Style Nation will have daily updates of the shows, plus Street Style straight from the front row and lots of pictures for you to feast your fashionable eyes on! So stay tuned.